VISA

Person-to-person payments, request-to-pay feature and an app for micro-merchants in Kenya.


Product Design Internship

mockup Visa screen
 


Background

I worked on three projects over the course of the internship, taking the lead on two projects, in collaboration with with designers, developers, Project Managers and product owners. The details of my project are under non-disclosure.


Duration: June - August 2018

Work setting: Internship, cross-functional collaboration

 
 


IMPACT

My comparative analysis market research was escalated to Visa Direct leadership and leveraged by multiple teams across Visa. I validated my designs with usability testing, and delivered high fidelity prototypes and design specifications for development of an Android application for micro-merchants in Kenya.

PROJECT 1

What is the ideal experience of a person-to-person mobile payment application?


 
 
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RESEARCH

I took a deep dive into market research by conducting a thorough competitive analysis of person-to-person payment services across different markets.

I evaluated 16 services spanned across markets such as North America, Asia, Europe, Africa and Australia to identify common patterns, pros, cons, and understand the general experience of P2P payments for web, mobile and email.

 
 
 


RECOMMENDATIONS

Using insights gathered from market research, I provided recommendations for enhanced sender
and recipient experiences for a P2P payment
service, and devised best notification email
practices for the process.

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DESIGN

Following research, I created sketches, wireframes, and used the Visa Design System to design high-fidelity mockups considering different P2P scenarios such as domestic transfers, recurring payments and cross-border transfers.

 
 
 


USABILITY TESTING

I designed and conducted online usability
testing with 9 participants for the P2P
international transfer scenario, summarised
the findings and provided recommendations
based on feedback for further improving the
experience.

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PROJECT 2

How might we help micro-merchants in Kenya order goods from distributors, make payments, and obtain loans?

In collaboration with another designer, I designed a lightweight Android application for micro-merchants in Kenya. The main purpose of the application is to help micro-merchants place orders to distributors, simplify getting loans, and digitise payments.

 
 

RESEARCH

Initial research included a competitive analysis of existing services and literature review about the current market scenario and data usage in Kenya.



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DESIGN

Using gathered research, I collaborated with another designer to create personas, user flows, wireframes and high-fidelity prototypes for the merchant, distributor and loan experience.

 
 
 


USABILITY TESTing

I designed and conducted 7 online
usability tests
with micro-merchants in
emerging markets, incorporated the
feedback and provided recommendations
for further improvements.

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DEVELOPER HAND-OFF

I delivered design specifications and
assets
for development and launch of
MVP in the market.

 
 
 


PROJECT 3

Request to Pay feature

I worked with product owners and designers to identify multiple use cases for 'Request to Pay' feature, and designed detailed user flows and wireframes for the P2P use case. The project is currently in progress and the wireframes were presented by mentors in a company conference. To be refined for testing and potential launch in a specific market.




Reflection

I had an incredible experience over the summer learning to collaborate with different stakeholders, taking ownership of my projects and presenting my work to leadership, other teams and interns. I experienced the entire process from research, design, user testing and delivering design specifications for development through my projects. The competitive analysis research I performed was widely distributed to different teams within Visa, and the Android application I worked on is currently under development.